Research analysts Consumer Intelligence Research Partners (CIRP) have released some numbers from early iPhone 6 upgraders and discovered Apple’s massive new handsets primarily appeal to existing iPhone owners who have been starved for so long of the big screen experience.
Their survey of 300 new iPhone 6 and 6+ owners found more than 88% were already iPhone owners, while 12% were previous Android owners and around 1% Windows Phone owners.
Significantly this was even less than last year, for the iPhone 5S, where 23% were Android owners and 65% already owned an iPhone.
"The vast majority of new iPhone buyers were already iPhone owners." said Josh Lowitz, CIRP Partner and Co-Founder. "Current iPhone owners accounted for over 80% of buyers after this launch, compared to less than 65% after the iPhone 5S and 5C launch in September 2013. Android owners accounted for a much smaller share of buyers immediately after this year’s iPhone launch, and with smartphones so prevalent in the US, we also saw a smaller percentage of iPhone buyers moving from basic phones."
CEO Tim Cook had predicted “the mother of all upgrade cycles” but it seems users from other operating systems are already pretty satisfied with their handsets and did not find much value in Apple’s new oversized offerings.
Have our readers considered jumping ship to the new iPhone, or are you happy to wait for the next latest and greatest Windows Phone? Let us know below.