Despite early Windows 10 success cross-platform is still essential for Microsoft’s ultimate goals


By some accounts it is likely that there will be more than 100 million Windows 10 users before the weekend is over.

Despite this success however, a milestone along Microsoft’s 1 billion Windows 10 devices in 3 years target, it is not enough for Microsoft to turn the tide of its fading platform fortunes, and this is aptly demonstrated in the graphic above by Comscore.

According to Comscore’s data, its only in the Above 55 year old age group bracket that the desktop has more than 50% of computing device usage time, and that’s likely because older eyes tolerate smartphones less.  With phablets becoming increasingly popular I suspect even this grey bastion will fall in the near future.

Satya Nadella  is doing exactly what is needed to keep Microsoft relevant

Even if 100% of desktop users convert to Windows 10 Microsoft would still be king of a declining market and ultimately it is impossible for the computer on your desk to compete with the one in your car, on the bus, in the park and even the bathroom.

Of course Satya Nadella knows this better than anyone else, and is doing exactly what is needed to keep Microsoft relevant.

Microsoft’s cross-platform focus, a constant irritation to Windows phone fans, is the only way for Microsoft to bleed from the shrinking blue Windows usage area into the growing orange smartphone usage area.  With more than 100 million users of Office on iOS and Android, and millions of users of Outlook for iOS and Android Microsoft is winning back screen usage time which has previously belonged exclusively to Apple, Google and their 3rd party developers.

The reality of the above graph explains once again that despite the importance of the Windows 10 desktop market, it remains merely a stepping stone for Windows 10 Mobile and a more nebulous Microsoft that exists as a layer floating on top of Apple and Google’s platforms.

Satya has however made it clear on a number of occasions he still prefers owning his own platforms, which is why he made Windows 10 free, to boost the only platform which really matters to the future of Microsoft- Windows 10 Mobile.