According to Australian Financial Review, Dell’s vice chairman and president of its PC business, Jeffrey Clarke have told Microsoft CEO Steve Ballmer not to name Windows on ARM as Windows RT. Clarke’s argument was an obvious one, he thought the name Windows RT would confuse consumers. Consumers will think that Windows RT supports their traditional Windows applications but it is not the case. Steve Ballmer responded to him that Windows brand was too important not to be used in the new name.
Neil Hand, the vice president in charge of Dell’s tablet business was more optimistic about Microsoft’s naming strategy. He said the following,
“Making sure we educate the market place on the differences was going to be a necessary action no matter what,” Hand said. “Just calling it something different is not going to solve the problem.