Crowded ‘cold’ Apple stores turn buyers to Microsoft


It seems like Apple has been a victim of their own success as their crowded stores turn away some potential customers.

After being bitterly turned down by a seemingly ‘far too busy’ Apple store, customer Tonicia Abdur-Salaam turned to Microsoft to provide her school –Richfield’s Partnership Academy K-5 charter school- with the 24 desktop PC’s and a few laptops she was in urgent need of. Not only did Microsoft staff provide her with technical assistance and set up of the computers, but the friendly team threw in a couple Xbox 360’s free of charge.

So far, 15 million people have experienced the friendly, insightful service the Microsoft stores have to offer.  In fact, reports that 97% of surveyed customers said they preferred Microsoft products to Apple products.  Maybe this could have something to do with the fact that Apple stores are far too ‘packed’ according to Tim Nelson, president of the Chicago based Tris3ct advertising agency.  Customers simply can’t get the attention they require in the Apple store, unlike the Microsoft Store where the staff have the customers undivided attention at all times.

This does not mean that Microsoft stores are empty; in fact the release of the Microsoft surface has seen long lines and a crush of new customers all waiting to get their hands on Microsoft’s new tablet.

If you’re interested in finding out what the big deal with Microsoft stores is for yourself and perhaps get a tutorial on using Microsoft’s latest release, the Surface; Microsoft has opened 40 stores plus 34 temporary stores since the opening of the first store in Scottsdale, Ariz in October 2009.  To discover your nearest store location, visit the Microsoft website.


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