During Ubisoft’s earnings call today, CFO Alain Corre revealed that more than 3 million people downloaded racing game ‘The Crew’ on Xbox One when it was free on the with Games With Gold program last month. He also stated that with that ‘The Crew’ now has more than 8 million registered players across all platforms. Corre mentioned that in the same time period they received a huge boost when it came to player spending, with people spening 15 times as much during that period alone, a amount that totaled over one third of the lifetime extra content revenue generated on the Xbox One platform.
Many see this as the Xbox promotion saving the game, with the title receiving mixed reviews upon its initial release, even with the Wild Run expansion, which offered new vehicles, enhanced visuals and additional missions. “A great achievement for a title released 19 months ago,” stated Corre in reference to the feat; a great achievement indeed.