Cortana heads to new markets with Windows 10

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Microsoft’s Cortana which first debuted in the US on Windows Phone 8.1 is now heading to other markets later this year with Windows 10.

Previously, the AI had only been available in the US, the UK and China, with Australia, Germany and India receiving an Alpha version. Now Microsoft is expanding the reach of Cortana with the launch of Windows 10 which places Cortana front and centre.

In a blog post today by Marcus Ash (the PM of the Cortana program) Microsoft details which regions are next on the list to receive Cortana.  While it will be available in seven countries when Windows 10 launches – the U.S., UK, China, France, Italy, Germany and Spain (read US, EU5 and China), Cortana will also be heading to Japan, India, Australia, Canada and Brazil in the coming months.

Microsoft would most likely love to make Cortana available as is in all regions simultaneously, they are spending quite a bit of time ensuring the functionality of the AI is localised and relevant to the users of the region. For instance in Canada, Cortana will be available in both English and Canadian French, in the UK Cortana is sarcastic and witty while in Japan she is polite and deferential.

Some users may be disappointed by Jen Taylor not being the voice actress for Cortana everywhere, but Cortana isn’t mean to be Halo Cortana, she is a personal assistant that is adapted to different locales to make her more personal.

Microsoft is attempting to create a personal experience that users will love straight off the bat, this includes localization and awareness of local needs. As Windows 10 gains more market share and more people use Cortana all over the world, Cortana will surely get better for everyone.

Would you be excited to try out Cortana in your region when it becomes available? Let us know in the comments.

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