Confirmed: Microsoft Is Phasing Out The Internet Explorer Brand

Internet Explorer 11

At Windows 10 event held in January, Microsoft revealed its brand new browser, codenamed “Project Spartan” which they have been working since last year. This new browser is designed for Windows 10 devices to offer more interoperable, reliable, and discoverable experience with advanced features including the ability to annotate on web pages, a distraction-free reading experience, and integration of Cortana for finding and doing things online faster. It will be single browser that works across devices ranging from smartphones to Surface Hub. One important information they revealed is that it will co-exist with Internet Explorer 11. Microsoft will have two engines in Spartan, one will be used for rendering modern websites and the other engine for legacy enterprise web sites. Project Spartan will have an official name later this year and it won’t be boasting “Internet Explorer’ brand.

Speaking at Microsoft Convergence, Microsoft’s chief marketing officer Chris Capossela said that they are still researching on the new brand for Project Spartan.

“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”

Microsoft Browser Name Survey

He also said that using ‘Microsoft’ in the brand name has more appeal than using ‘Windows’ or ‘Internet Explorer’ names.

“Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high”

Hopefully, the new brand will appeal to millions of users around the world.

Source: The Verge

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