Claim: Lumias will continue to be sold with the Nokia brand

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From earlier official statements by Nokia and Microsoft it was believed that Microsoft had only licensed the Nokia brand name for Nokia’s Asha and feature phone business, and that their smartphones will simply be called Lumia handsets.

Now Nokia’s official Twitter account is claiming Microsoft has licensed the Nokia brand name for the Asha, Nokia X and Lumia range, and for “some time”.

Of course we have no idea how informed Nokia’s social media team is, but the news does give some hope that Microsoft’s new Windows Phone business will continue to benefit from Nokia’s brand strength.

Via MNB

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