Today, JD.com announced that they have started taking pre-orders for Xbox One in China.
BEIJING, July 27, 2014 /PRNewswire/ — JD.com , Inc. (” JD.com ” or the “Company”) JD -0.07% , China’s largest online direct sales company, began taking China pre-orders today for Microsoft Corporation’s (“Microsoft”) Xbox One gaming console.
As part of an agreement between the companies, JD.com will have the exclusive right to accept pre-orders for Xbox One in China from July 28-30 through JD.com ‘s Mobile QQ and Weixin entry points.
“Launching Xbox One sales in China through JD.com ‘s Weixin and Mobile QQ entry points underscores the strength of these platforms with young and sophisticated Chinese consumers,” said Ms. Shuang Du, Vice President of JD.com in charge of the IT and Digital Business Unit. “Through our partnership with Tencent, Chinese consumers are increasingly able to enjoy the JD.com shopping experience directly on China’s most popular mobile communications platforms. We will continue to focus on providing the most convenient channels for Chinese consumers to purchase authentic products through their mobile devices.”
On July 31, the JD.com website and JD.com ‘s exhibition booth at the ChinaJoy Expo in Shanghai will also begin taking pre-orders.
The Xbox One will be the first gaming console available for purchase through authorized sales channels in China since 2000.