China’s Largest Online Retailer Starts Taking Pre-orders For Xbox One

Today, announced that they have started taking pre-orders for Xbox One in China.

BEIJING, July 27, 2014 /PRNewswire/ — , Inc. (” ” or the “Company”) JD -0.07% , China’s largest online direct sales company, began taking China pre-orders today for Microsoft Corporation’s (“Microsoft”) Xbox One gaming console.

As part of an agreement between the companies, will have the exclusive right to accept pre-orders for Xbox One in China from July 28-30 through ‘s Mobile QQ and Weixin entry points.

“Launching Xbox One sales in China through ‘s Weixin and Mobile QQ entry points underscores the strength of these platforms with young and sophisticated Chinese consumers,” said Ms. Shuang Du, Vice President of in charge of the IT and Digital Business Unit. “Through our partnership with Tencent, Chinese consumers are increasingly able to enjoy the shopping experience directly on China’s most popular mobile communications platforms. We will continue to focus on providing the most convenient channels for Chinese consumers to purchase authentic products through their mobile devices.”

On July 31, the website and ‘s exhibition booth at the ChinaJoy Expo in Shanghai will also begin taking pre-orders.

The Xbox One will be the first gaming console available for purchase through authorized sales channels in China since 2000.