Microsoft Advertising and Chevrolet are hooking up to promote the Chevrolet Volt, the companyâ€™s new electric vehicle, across a wide range of Microsoft properties, including the Xbox 360 and Windows Phone 7.
"The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years," said Jim Campbell, U.S. vice president, Chevrolet Marketing. "Our marketing campaign needs to reflect this.â€
One proof of concept being explored involves a mobile brand experience, in which consumers can add a local Chevrolet promotion event to their calendar to go test-drive a Volt or use voice-enabled search on Bing to find locations near them. Chevrolet will be the first auto marketer to incorporate a branded advertising experience for the new Windows Phone 7.
"Chevrolet Volt is not only offering a new way for car buyers to interact with and learn about a vehicle before heading to the dealership," said Darren Huston, corporate vice president of the Global Consumer & Online group at Microsoft. "It’s enabling people to virtually test drive the Volt from the comfort of their own living room. This campaign showcases the kind of breakthrough digital campaigns we can deliver for marketers when we combine great partnerships with leading-edge software innovation."
Chevrolet’s multiscreen ad campaign, conceptualized with Starcom through Microsoft Advertising, will start this summer. The first ad experiences will be unveiled in the U.S. across MSN and MSN Autos, Xbox LIVE and a custom Chevrolet advertising microsite followed by the mobile and Surface integrations.
Read more about the campaign at PRNewswire.com here.