Check Out This Visualization Of Bing’s Anonymous Search Logs On Cricket World Cup

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Recently, Bing team explored who in the world was following the Cricket World Cup and see how Excel’s Power Map feature could do with Bing’s anonymous search logs. Using Power Map, a free add-on for Excel based on technology developed at Microsoft Research (MSR), Bing team created a series of visual time-lapses of the tournament, telling the story of the online activity of fans of each team. Curtis Wong, a principal researcher at MSR who developed the technology that Power Map is based on, also assisted Bing team in creating this.

Here are a few of the cool things the animation shows:

  • Cricket’s a global sport and the fans are a far-flung diaspora
  • India and Pakistan’s fans are passionate. Really passionate. In a city such as London, the fans of India’s team drown out the fans of England. As we expand our view across the city and across the UK, the diversity of the population comes to life.
  • Fans turn to search before, during and after games. They get ready with game times, Bing’s predictions, team selection, pundits’ views, then follow the scorecard and key moments in real-time, and get reflections and highlights (before searching either for the time of the next game or the flight home).
  • You can almost feel the ebbs and flows of national pride at key moments through the data – as India and Pakistan join the competition, as Afghanistan wins its first ever World Cup match, and as co-hosts Australia and New Zealand build to a climax in Sunday’s final in Melbourne which saw Australia take the title for a record fifth time.

Source: Bing