CEA survey shows Windows Phone users over-represented amongst mobile gamers


The Consumer Electronics Association have published the results of a survey looking at the gaming landscape in USA.

While the survey contains much interesting information, such as that ownership among online U.S. consumers is highest for the Nintendo Wii (35 percent), Microsoft Xbox 360 (29 percent) and Sony PlayStation 3 (24 percent) and that the Sony PlayStation 4 and Microsoft Xbox One are now owned by 11 percent and eight percent, respectively, of online consumers, here at WMPU we are mainly interested in the mobile perspective.

According to the survey portable connected devices are now primary gaming devices for many consumers.

One in ten gamers say their primary gaming device is a smartphone (12 percent) or tablet (nine percent), on par with or closely following seventh-generation consoles such as the Xbox 360 (16 percent), PlayStation 3 (12 percent) and Wii (10 percent).

Among consumers who stated their primary gaming device is a smartphone, the most common operating system is Android (51 percent), followed by iOS (41 percent) and Windows Phone (six percent).

Regular readers will know, while the numbers for iOS and Android are pretty in line with the ownership of the devices in USA (an interesting finding in itself, as the iPhone App Store does not seem to hold as powerful a sway over gamers) the numbers for Windows Phone (at 6%) are about double the Comscore ownership numbers of 3.3%.

Despite the small numbers, the data suggests Windows Phones do have a special attraction to gamers, presumably related to the Xbox Hub integration and Microsoft’s reputation amongst gamers.

The numbers suggests that Microsoft should continue to push the Xbox gaming angle in Windows Phone, rather than neglecting it as they have been these last few months.

Have any of our readers purchased their Windows Phone specifically for gaming? Let us know below.

See the CEA data here.

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