Canalys: Microsoft Mobile the fastest growing smartphone OEM in UK, overtake Sony and Motorola


Research firm Canalys today reported that Windows Phone sales went up by 32% YoY in the United Kingdom during the first quarter of 2015. The report states that 570,000 Windows Phone were sold in the United Kingdom during Q1 of 2015. The firm also reported that Windows Phone sales claimed 7.6% of the smartphone market in UK during Q1 2015 – up by 1.5% from Q1 2014 (5.8%)..

Q1 2014Q1 2015Growth
Samsung          2,775,956          2,540,000-8.5%
Apple          2,254,174          2,430,0007.8%
Microsoft             431,818             570,00032.0%
Sony             500,000             470,000-6.0%
Motorola             466,667             420,000-10.0%
Other          1,287,121          1,170,000-9.1%
Total          7,715,736          7,600,000-1.5%

The numbers also reveal that Microsoft Mobile was the fastest growing OEM in UK.  While Microsoft was up 32%, Apple was up only 7.8%, and the rest of the smartphone market was universally down.

Due to that growth Microsoft overtook both Sony and Motorola, who both now sell less than half a million smartphones in UK per quarter.

The growth may be in part due to Microsoft’s success in the enterprise segment, with Microsoft claiming more than 20% market share there, and to have the biggest market share in the Small and Medium Enterprise segment.

Tim Coulling, the senior analyst at Canalys, stated:

Microsoft is attacking B2B users with decent-quality, low-cost handsets, and people are refreshing BlackBerry with Microsoft. Microsoft is slowly building share without a flagship or high-spec handset – they are after the volume end of the [professional] market. This strategy will probably change when Windows 10 comes out.

This isn’t really a huge surprise, to be honest. Windows Phones sales are growing pretty well in the United Kingdom as Microsoft continues to strongly promote Windows Phones.

What do you think of Windows Phone’s sales in the United Kingdom? Discuss in the comment section below!

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