The UK’s Virgin Mobile has now enabled zero rating for Twitter users on its network. This means that if you have a 4G plan with the network, you’ll be able to fire out 3am tweets about your emails, slide into the DMs of unsuspecting customer service agents, and rail into the void all for free. You won’t be able to view live videos though – which is both a data intensive activity, and a draw to the social network especially when there is live coverage of events.
Our customers want more than extra texts and minutes – they want innovative new services that really make a difference to them. We want to focus our services towards how our customers use their devices and live their lives, giving them value that they can see and understand. That’s why we’ve expanded our data-free social offering to include Twitter which, when combined with fast 4G and data rollover, is transforming the future of social messaging on mobile and ensuring our customers never have to worry about keeping connected to the things and people they love.
As a social network, Twitter has become more than a place where people can keep track of the news regarding topics like tech, media and now politics. It’s a shrewd move by an ISP which aims to engender customer loyalty, though critics of schemes like this have pointed out that firms can often suffocate small time firms without the ability to pay ISPs and mobile networks for similar zero rating schemes.