Here is a small bit of good news in an otherwise down Windows Phone day.
Boopsie, a leading mobile app provider for libraries worldwide, has released some interesting 2013 consumer mobile data trends from its new Boopsie Analytics service regarding the US market.
At the end of 2013, Boopsie Analytics discovered that while nationwide iOS usage was decreasing among the millions of users of its 300+ library-branded mobile apps, Android usage was on the rise.
When looking at the minor players however Boopsie’s analysts noted another trend.
“We noticed another devastating trend in 2013 involving Blackberry,” states Tony Medrano, CEO of Boopsie. “From January to September alone, BlackBerry usage plummeted by 47%. They lost 60.2% of their market share.” Since Boopsie launched individual library-branded Windows Phone 8 apps to its customers in June of 2013, the company has noticed a steady increase in WP8 app usage, seemingly at the expense of BlackBerry. From there, things just got worse for BlackBerry. In just six months since the launch of the WP8 apps, there has been a 91% increase in Windows Phone 8 library app usage.
“By the end of 2013, the number of Windows Phone 8 users of our services had surpassed Blackberry users by 427%,” states Will Poole, a member of Boopsie’s Board of Directors and former Corporate Vice President at Microsoft. “The adoption rate of Windows Phone 8 is staggering. While still trailing well behind the leaders, the Windows platform is clearly catching on with users and could be the next big thing in mobile.”