Bing’s search share continues to increase, Google declines YoY


ComScore just recently released it’s desktop search share numbers for the month of November, measuring each search engine’s share of the U.S market, and Microsoft continues it’s slow but steady march towards dethroning Google from its mantle.

Between October and November 2015, Microsoft’s Bing search engine increased its share by 0.1% from 20.8% to 20.9%. Though that may not seem like much of an increase, both Google and Yahoo maintained a flat 63.9% and 12.5%, respectively. You can check out the table below.


Although it seems as though Microsoft has its work cut out for it before its able to close the gap between its share and Googles, comScore’s data from November 2014 had Google at a larger 67% share, while Bing had only 19.6%, showing Microsoft is definitely eating away at Google’s share. And with Microsoft having released Windows 10 with Bing/Cortana integration, it seems as though Microsoft has nowhere to go except for up.

Other useful information included the fact that 17.9 billion explicit core searches were conducted in the month of November this year, with Google having 12 billion, Microsoft having 3.5 billion, Yahoo with 1.8 billion, Ask Network with 355 million and AOL, Inc. with 224 million. Also in November, 68.2% of searches used search results from Google, while 28% of searches were powered by Bing (up 0.1%).

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