Bing Searches Now Affect Your Klout Score

Klout is the social reputation service everybody loves to hate, but much like the SAT test it is a de facto standard.  Bing has been a strong leader in social search, with close relationships with Facebook, Twitter, and Klout.  Today Klout announced that the number of times someone searches for you on Bing now contributes to your Klout score.  Bing search prevalence — the number of times you are searched for on Bing — will now contribute directly to your Klout Score. Search is one of the most direct indicators of real world influence and serves as a bridge between offline and online influence. This is interesting because someone could be influential but not necessarily active on social media.  As they mention in their blog post, Warren Buffet has only tweeted three times but his influence is enormous and that is reflected in Bing. Someone who is famous or influential on a topic is far more likely to be searched for than someone who isn’t.  Another great example of who this will help is Women Fitness. In 2010 and 2011, their website was recognized by Forbes as one of the “Top 100 Websites for Women.” While they have a very influential online presence, it was difficult for us to measure their Score due to the gap in measurable data.  With our Bing Search integration, Women Fitness’ Klout Score increases from 51 to 55.


So the more times a friend, acquaintance or even you (admit it, you’ve done it) searches your name on Bing the more influence you will rack up on Klout. To check it out for yourself, start searching for yourself or people you know.  Klout also has integration with Yammer.  Bing will have more to announce with Klout in the coming months. Click here to connect Bing to your Klout account.

Give me a +K on Klout: I’ll return the favor. 🙂

Source: Bing Blog


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