Bing Mobile is set to get an update soon which, besides unannounced new features, will also get a whole new look. The new Bing will have the same attractive wall paper as the desktop version, something I am convinced is playing a big part in the success Microsoft is having in gaining search market share.
Interestingly on this occasion it is Google who sports the Windows 3.1 look with their stark white background, while Microsoftâ€™s search engine looks a lot more modern.
We have seen an appreciation for aesthetics, which is extremely important for an emotional attachment to a product, in the last year or so from Microsoft in areas such as Bing, Windows 7 and the ZuneHD, also also increasingly in the latest builds of Windows Mobile 6.5. Up till now we have not really seen it reflected in the built-in applications on Windows Mobile, but hopefully Bing Mobile is the start of a trend.