Social signals integration in search engines especially Google is creating lots of buzz these days. Bing Director, Stefan Weitz did an interview with All Things D to talk on Social integration in Bing.
When asked about Microsoft’s approach to including Social in Search engines,
The first thing is, we are taking this pretty slow, and there’s a pretty good reason for that. People don’t understand how amazingly complex it is to make sense of any social signal. So we are being very conservative about where we fire social results.
That’s the first thing; the second thing is there’s more than likes and shares. It’s more about augmenting this mechanical product — the algorithmic search engine — with people. So we shipped things like understanding the cities where you live, friends’ opinions on stock quotes — a bunch of things besides just firing off social search.
He also said that Google did what Bing didn’t want to do and both Google & Bing are in learning stages.
When asked about when can we see the real advantage of Bing using our social signals he said,
You’re going to see the culmination of a lot of our learnings in the not too distant future. All those lessons will be applied into something that I think is pretty interesting. How we think about social is always evolving, and the next turn of the crank is more differentiated than we’ve seen in the past.
Read the complete interview at ATD.