Bing Launches “Don’t Get Scroogled” Campaign Against Google

Microsoft Bing today announced its holiday campaign that will focus on the evil practices of Google in product search. Bing argues that the difference between search result and ads are shrinking in Google Search results resulting in poor experience for users.

You see, Google recently pulled down its “product search service” and replaced it with a “paid listing ads” service. Search for “Canon EOS” in Google Shopping and you receive pages that look like the old days, with “results” down the middle and ads mixed in. But the “results” are also ads. Every product offer within the shopping search results on that page paid to be there, and where and how high they appear is at least in part dependent on how much they paid. Meanwhile, at least one of biggest online retailers refused to pay Google’s new fee, so you won’t see any of their product offers and great holiday deals in shopping results.

Bing do not follow such practices. Bing again committed today that they won’t switch to pay-to-rank to allow some shopping search results to appear higher than others. You can visit and can get up to speed on the issue by watching this video .

When you do holiday shopping this year, make sure to try Bing to get honest search results.

Source: Bing

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