Bing For Mobile Goes Hybrid With HTML5 And Native Experience

<a href="http://video.msn.com/?mkt=en-us&amp;vid=a30c467f-097f-412a-a1d4-5d91f50213b7&amp;src=SLPl:embed::uuids" target="_new" title="Bing for Mobile Goes HTML5">Video: Bing for Mobile Goes HTML5</a>

Today Bing announced an update to its Bing for Mobile experience. Instead of developing native applications on each platform and updating them all for every release, Bing is now going to be powered by more of HTML5. This will enable Bing team to deliver new experiences sooner and in more consistent manner across all mobile platforms.

Rather than tightly binding functions into a mobile client, we want to embrace the drive towards exposing our functions via an HTML5 experience.  In order for search to advance, engines need to be able to call functions that are currently ‘hiding’ in apps so we can better help people get done what they are trying to get done.  Using HTML5, our goal is to build a mobile experience that leverages the unique capabilities of the different platforms including camera support and voice search, while making the functions the apps can provide consistent across the platforms and – in the future – callable by engines to help people get from searching to doing.

This new Hybrid app will be available for iPhone and Android for now and will be available for Windows Phones soon. This new update features following new things,

  • Maps/List Split View: Provides a dynamic way to synchronize a list such as business listings and directions and a map in a single view making it easy to see the location of what you’re searching for. Also works for driving directions and transit.
  • Deals: One-stop deal shopping and convenient mobile phone access for local deals from more than 100 deal providers across the US.
  • Video Domain: launched last month on m.bing, the new video domain is now available on iPhone.
  • Transit/Real-Time: the Android app now features transit routing/real-time transit and news– all features that were previously only available on m.bing.com.

Source: Bing Blog

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