Bing continues to take market share from Google


Experian Hitwise have released their monthly stats for search market share in the USA, and the data continues to show an erosion of Google’s market share and growth in Bing-powered searches.

In the 30 days July to August 2011 Bing and Yahoo search combined added nearly 1%, from 28.05 to 28.99, while Google dived around the same amount, from 66.05 to 65.09% of the market.

Year on year the numbers are even more stark, with Google dropping from 71.59 to 65.09 percent, down 6.5%, while Bing-powered search increased 4.4% to 28.99 over the same period.

While Google still has an overwhelming market share in the high 90% overseas, they make around 45% of their $30 billion plus revenue in USA, making each percentage lost by Google worth around $250 million.

With Google still earning 97% of their revenue from the search business, the very unfocussed company, who makes a range of products from Chrome books to driverless cars, may find its revenue growth severely compromised pretty soon.

Read more at Experian Hitwise here.

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