Bing Announces Improved Snapshot Experience, More Deeper Level Of Understanding In The Future

Bing Social Engine

Bing today announced the improved Snapshot experience. Satori, the technology behind Bing snapshot experience now includes people, places, and things which are among the most common searches on Bing. This technology enables billions of entities and relationships, providing searchers with a more useful model of the digital and physical world.

Following are part of the new experience,

People Search – Professionals, Famous People and Celebrities

Of these entities, people are the most popular, with searches for celebrities, professionals and friends representing about 10 percent of all searches on Bing. Whether you’re looking to keep tabs on your favorite celebrity or learn more about a colleague’s professional background, Bing now provides quick facts based on publicly available information from LinkedIn and Wikipedia.

  • Professionals: Now, when you’re looking for information on a new colleague, you’ll see things such as where they went to school, where they have worked as well as related searches for people.

Famous People and Celebrities: We’re adding social information from Facebook, Twitter and Klout for celebrities – making it easier to find their official social media pages in one place. Similar to professionals, we’re also showing what else people searched for related to that celebrity. For example, when searching for John Kerry, you will see summary information, alongside photos of Hilary Clinton, President Barack Obama and former President George W. Bush. When you hover over the “People also search for” photos, you’ll see an explanation of how each is related to that celebrity, and for certain celebrities you can even see current and former flames.

Places Search: Landmarks, Lakes, Rivers and Mountains

Another popularly searched category is places, such as landmarks, lakes, rivers and mountains. So, when searching for Mt. Everest you’ll see things like: a short description, elevation, date of first ascent, and geographic location. Bing will also show related people and searches, climbers in this case.

  • Location, Location, Location:When searching for specific locations, such as Copenhagen Bing provides you with an overview of the city, including population, nearby airports, attractions and other cities people searched for. All of these different attributes reflect Bing’s understanding of peoples’ intent when conducting queries about this specific type of entity versus another.
  • Questions & Answers:For searches about movies, celebrities or places, Bing now lets you ask a question the way you would ask a friend and gives you the answer right away. So, by incorporating conversational understanding, Bing quickly shows the answer to your question along with additional facts.  For example, “what is the highest mountain in the world,” or “the tallest building in the world”, or “who played Morpheus in The Matrix”, Bing will show the most pertinent information about the Mt. Everest, Burj Khalifa in Dubai and Lawrence Fishburne.

Read more at Bing link below.

Source: Bing

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