Enhanced CPC improves the chance of increasing sales leads and conversions by automatically adjusting the ad bids in real time. It allows Bing Ads to adjust bids up to 30% higher for searchers that are more likely to convert and up to 100% lower on searchers that are less likely to convert. Microsoft yesterday released an update to Bing Ads Editor with support for Enhanced Cost Per Click (eCPC).
Recently, Bing Ads team added support for Expanded Text Ads. Expanded Text Ads is a mobile-optimized ad format that gives advertisers more ad space to grab customers’ attention which may lead to higher conversion rates for their business. With yesterday’s update, Bing Ads Editor now supports Expanded Text Ads. Microsoft also allows you to export your standard text ads to the Expanded Text Ads format.