New Belgium Brewing Company is based in Fort Collins, Colorado and are the third-largest craft brewery – the eighth-largest overall, in the US. Microsoft today highlighted that they are one of their business solution customers. In the recent development created for New Belgium Brewing Company by Sonoma Partners and Microsoft Consulting Services, a new line of business app called Rangerland that is deployed across their fleet of sales associates, also called Beer Rangers. It helps them streamline field tasks and spend more of their time selling beer.
The app is built for touch and leverages account data stored in Microsoft Dynamics CRM – where Beer Rangers store absolutely everything related to their accounts, from meeting notes, product quality surveys, to sales history. The Rangers run the app on a Dell XPS 12 Convertible Ultrabook, which offers the best of both worlds: an easy to use touch device while mobile, and a powerful PC to access desktop business applications when in the office. When combined with a touch-friendly app, it’s easy for Rangers to feed data into the device in real-time out in the field. And it’s driving tangible business results for the company.
Find more on it here.