The BBC has been rather consistent with their poor support for Windows Phone, despite the growing market share of the OS in the UK.
The latest affront by the tax-supported company is the release of their new BBC Newsbeat app only for iOS and Android.
The youth-focussed (16-24 year old) app is mainly aimed at delivering news from around the world as well as updates on social trends, entertainment, gaming, student life and more, usually in video form.
We won’t just be writing text articles. Video is key. We know you are increasingly watching videos on your mobiles and tablets and longer films at home later in the day. We are beginning to make some fantastic films and short-form documentaries and I hope you check them out on our new site as well as our YouTube channel. From our regular “sex or chocolate” feature to short form documentaries on drag kings or Generation Rent. We also do fantastic explainers on subjects like why we cry or how to get the best out of revision.
The BBC notes that all of this exclusive content will also be available via their “responsive website” but this will not deliver some of the important features of the apps, which include
…a truly mobile experience, our app makes it easier to experience the full breadth of Newsbeat’s content. Swipe quickly from story to story, navigate by using interactive cards that tilt and wobble under your fingertips. Enjoy slick visual effects on text and images.
The app also features the ability to store all of the day’s stories automatically offline, meaning they can be viewed on the tube and without eating into your data plan.
With Windows Phones mainly targeting the affordable segment of the market, it is likely the OS has a high penetrance amongst their target market. I think our readers will agree the BBC’s responsive website is no substitute for a real app, and I urge our readers to make their voices heard here.