With Nokia losing the top smartphone market share to the iPhone and Samsung over the last 6 months, the company has to pull out all stops to regain the lead.
Barclays Capital issued a report where they note the price points Nokia chose for their Lumia handsets does give them a competitive advantage.
â€œWe believe all six devices will be competitive in the marketplace from both hardware and pricing standpoints. Nokia in fact highlighted that pricing tariffs for the Lumia 800 and Lumia 710 will be one notch cheaper than the iPhone 4S across all launch markets â€¦ we have been positively surprised by the large number of [wireless] operators involved (an average of 5 per country where the device will be launched in Western Europe this quarter).â€
The Nokia Lumia 800 will cost 420 euros (about $594) and on contract â€œthe Lumia 800 is even more competitively priced when compared to the iPhone and the Galaxy SII,â€ Barclayâ€™s concludes.
The Lumia 800 is to roll out with 31 phone providers across France, Germany, Italy, the Netherlands, Spain and the UK beginning in November. Nokia adds Hong Kong, India, Russia, Singapore and Taiwan markets in the fourth quarter, and the U.S. and China in the first half of 2012.
Read more at Barrons here.