Auto Trader looking to trade up from tired iPhones to Windows Phone 8

imageTrader Media Group (TMG), which owns Auto Trader, told that they are considering moving from iPhones to Windows Phones for their enterprise mobile platform.

"We are currently evaluating our mobile platform. I don’t think we’d go down the Android route because they have a couple of security issues but we would go down more of the Windows Phone 8 route because they are more tightly integrated with what we want to do in the enterprise as we are very much a Microsoft shop," said TMG CIO Tim Jones.

The company has been using iPhones for the last 4-5 years.

"We’ve been an iPhone user up until now because comparable devices were not mature enough. We have a lot of people wanting to access their emails but we don’t just need email functionality so we took BlackBerrys out because if you are building mobile experiences for consumers, then you want [your staff] to be consuming a lot of other mobile and application experiences – and that offset the challenges that you have with managing things like iPhones in the enterprise estate," he added.

TMG considered itself a technology company, with a large web presence and a smaller publishing arm, Jones said, adding that with about 300 technical staff in an organisation of 1,100, technology was a "core part of the DNA of Trader Media".

Windows Phone has been celebrating some significant enterprise wins recently, with companies ranging from Foxtons to Coca-Cola adopting the handset as a business solution. Being able to convert companies from expensive iPhones to cheap Windows Phones, which make up the vast majority of the current business market, would be a major win for the OS and open up a very large growth area.

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