Aurum group chooses Microsoft Surface 3 over Apple iPad to improve its retail experience

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Microsoft today announced that one of the UK’s most prestigious watch groups, Aurum group has selected Microsoft Surface 3 to improve their retail customer experience. Aurum Group are the custodians of some of the UK’s most celebrated retail brands specializing in Watch and Jewelry sales as Goldsmiths, boutique. Goldsmiths, Mappin & Webb, Watches of Switzerland. These brands represent a timeless tradition of innovation and quality combining to make a products that are functional and well designed.

What were you using before Surface 3?
We have been experimenting in our retail stores for several years to find a way to bring ‘a transaction to a customer’, rather than take ‘the customer to the transaction’. Before the Microsoft Surface we have trialed a number of different mobile devices to help achieve this goal. Our initial attempts were using small laptop devices, these did give us the mobility we required, but no matter how small the laptop they were neither as portable as a tablet, nor as performant as a fix till point. These devices also suffered from limited battery life, our sales consultants need battery powered devices that can last an entire day’s trading – without running flat when helping that important client. We have found other devices to be well designed in terms of size, mobility, battery life, however we have over 25 years of software technology we use in store which has been built for a Microsoft platform so the practicality of porting or redesigning this software to another operating systems is both undesirable and extremely costly.

Why did you choose Surface 3?
The Microsoft Surface was an obvious choice, and had reached a level of maturity that made it a great solution. The Surface had advanced to where it exceeded other tablets in terms of the hardware, but for us had a huge advantage in supporting our full suite of Microsoft applications out of the box. Not only did it require no software development, but also adding it to our Microsoft based infrastructure was a very simple step. We were able to get the Surface up and running in our stores in a very small space of time.

Read more about it from the link below.

You can now get Surface 3 128GB device for just $499 from Microsoft Store, check it out here.