As regular readers will know my favourite device Windows 8 device is the Asus Taichi, the Dual-screened Windows 8 laptop.
The above ad does a good job of positioning the Windows 8 tablet as a premium product and “elegant tool” which one would be “proud to use”, and it is certainly more of a status symbol than just another boring iPad which 200 million people own already.
Of course at $1300 and $1600 the price tag also tells its own story.
Do our readers agree? Let us know below.