Asus complains of slow ramp up for Windows 8 touch notebooks


Asus’s Chief Financial Officer David Chang has complained of poor demand for their Windows 8 laptops.

“Demand for Windows 8 is not that good right now,” said he said, noting that demand ramp-up for Windows 8 touch notebooks was slow.

Asus has been less vocal in their criticism of Windows 8 than Acer, and has produced a number of low-cost Windows 8 touch devices, so their statement should likely be taken seriously. Their delay of the high-end Asus Taichi may be a consequence of this experience.

Microsoft is however in the midst of a $1.5 billion marketing campaign for the OS, which will hopefully educate the public as to the advantages of the OS and stimulate sales, and increased penetration after Christmas should also help normalize the new UI and help ameliorate concerns the general public has about the OS.

Read more at the WSJ here.


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