Asus Also Announces Lenovo Yoga Like ASUS Transformer Book Flip Device

Asus Transformer Book Flip

After Lenovo Yoga’s success, every other Windows OEM is releasing devices with similar 360 degree hinge. The new ASUS Transformer Book Flip was announced today which also comes with hinge design that enables the screen to be set at any angle between zero and 360 degrees. It will come with Full HD 1920 x 1080 touchscreen, Intel Core up to i7 processors and up to NVIDIA GeForce GT840M discrete graphics, three screen sizes available — 13.3 inches, 14.0 inches and 15.6 inches. Flip starts at £449 for the 13.3-inch Core i3 model, with the top-of-the-range 15.6-inch Core i7 is priced at £699.

Read full press release below.

Computex, Taipei, Taiwan (2nd June, 2014) — ASUS Transformer Book Flip was announced today, a stylish, innovative and affordable Windows 8.1 laptop with a remarkable hinge design that enables the screen to be set at any angle between zero and 360 degrees. Flip is incredibly versatile, and can be used as a powerful laptop, a responsive tablet, or anything in between.

Flip is powered by Intel® Core™ up to i7 processors and up to NVIDIA® GeForce® GT840M discrete graphics for seamless multitasking and outstanding performance, whether for productivity, entertainment or playing the latest games. And with three screen sizes available — 13.3 inches, 14.0 inches and 15.6 inches — there’s a Flip for everyone!

Asus Transformer Book Flip 1

Flip for computing freedom

ASUS Transformer Book Flip features a bright and clear up to Full HD 1920 x 1080 touchscreen with a cleverly-engineered hinge that allows the user to rotate it freely up to 360 degrees from the fully-closed position. Four gears in the hinge provide a smooth, stepless movement, ensuring that the screen stays exactly where the user wants it while making it effortless to adjust.

From standard laptop mode, it’s easy to flip the screen instantly to suit whatever task the user wants to perform — whether it’s a media stand for watching a movie or viewing photos, a shared viewer for easy collaboration with friends, family or colleagues, or a tablet for playing the latest games. An automatic keyboard and touchpad lock is activated whenever Flip is used in non-laptop modes, so users won’t have problems with unwanted input.
Flip’s touchscreen is incredibly accurate and responsive thanks to its high-precision 6mm-diameter actuators, which are more than twice as sensitive as the 9mm industry standard. Exclusive ASUS Splendid technology gives rich, deep and vibrant colors to ensure a visually stunning experience for any kind of content.

Stylish, powerful, and with incredible sound

Flip is full of clever ASUS engineering, but it’s also designed to be smart and stylish, with a hairline-textured finish for a touch of luxury. The compact aluminum chassis gives Flip strength, durability and elegance. The seamless one-piece chiclet keyboard is ergonomically designed for optimum typing feel, and the large multi-touch touchpad supports Smart Gestures for precise and natural fingertip control.

Flip’s incredible design is complemented by superior performance. It uses powerful, energy-efficient Intel® Core™ up to i7 processors for superior multitasking and effortless productivity, while the up to NVIDIA GeForce GT840M discrete graphics with 2GB of video memory give Flip more than enough graphics power for smooth video playback or playing the latest games.

Instant On technology means that Flip only takes two seconds to resume from sleep, and users don’t need to worry about losing data when in sleep mode for up to 14 days — when the Lithium-polymer battery’s charge drops below 5%, files and data are automatically backed up.

Exclusive ASUS SonicMaster audio gives Flip the best audio experience in its class. With larger speakers and resonance chambers than standard laptops, the audio quality is spectacular. Users will experience deeper and richer bass, a wider frequency range, distinct vocals, and pristine clarity. This makes Flip a perfect multimedia partner, with every song, movie or game sounding better thanks to its carefully balanced and dynamic audio.

Store everything, share anything

Each ASUS Transformer Book Flip includes ASUS WebStorage, giving users free access to the most complete platform for online living. Files and documents are accessible anywhere from a host of devices. With ASUS cloud services, convenience and intuitive is the main priority, offering users easy storage, sharing, and syncing of everything from business presentations to photo albums and favorite multimedia content.


ASUS Transformer Book Flip will be available worldwide from the end of June, 2014.  Please contact your local ASUS representative for further information.

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