The Asta Surveys by Asta Labs (www.astalabs.com) technology enables conducting business-related and technical surveys using smartphones and tablets. The gathered information can be further analysed exploiting the business intelligence capabilities of the Asta Platform.
Thus, service providers can organise an on-line process of collecting data about their current and potential customers, the perception of their offer, their competitors, etc., directly at customer premises, while infrastructure providers, in particular communications and utility network providers, can gather information on the technical infrastructure available at the customers’ premises, conduct technical interviews on their infrastructure sites and the equipment that is housed there.
The Asta Survey Wizard application allows for freely defining surveys – one can add a new survey, define a number of open and closed queries, edit questions and answers, specify the single- or multiple-choice mode for closed-answer queries, link queries by specifying which answers unlock which queries, require attaching multimedia (pictures, videos, documents, etc.) while answering a query.
And the Asta Interview Master application enables conducting the defined surveys. It fatures a simple and intuitive interface – answers selected from drop down or checkbox lists, out-of-context queries are automatically skipped, a multimedia can be attached just by taking a photo with an embedded camera, etc. Completed questionaires with attached geo-position-related information are sent on-line to the central repository and can be viewed immediately or business intelligence canbe used to process them off-line. The applications are available on Windows both smartphones and tablets.
The Asta Surveys technology is integrated into majority (if not all) Asta Labs solutions, in particular into Asta Sales and Asta Operations, e.g., it used in the Marketing subsystem for organising market surveys and marketing campaigns, in the Customers subsystem for contacting customers in the call-centre and self-care mode, and in the Resources subsystem to organise the resources provisioning, maintenance and service process.