Asset Management firm Acadian to use Microsoft’s Bing Predicts data to place its investment bets

Acadian Asset Management is a leader in active global and international investing. They invest on behalf of institutional investors such as pension funds, endowments, governments and foundations, as well as individual investors. As of December 31, 2016, they manage over $75 billion. Acadian earlier this week announced that they are partnering with Microsoft to use Bing Predicts data for their investment decisions. Bing Predicts is a prediction engine developed by Microsoft that uses machine learning from data on trending social media topics (and sentiment towards those topics), along with trending searches on Bing. Bing uses search, social, and other relevant data to make intelligent predictions about upcoming events, like sports games, reality TV shows, and more.

Acadian will be the first investment firm to use the Bing Predicts macroeconomic indicators to augment its investment forecasting frameworks and seek greater potential investment returns.

Acadian will explore the use of Microsoft’s new predictive signals of economic activity derived from aggregated internet search and social activity.

“For the last thirty years we have used data to make objective investment decisions. Throughout our history we have been early adopters of new and novel sources of data to help us make better decisions and we are excited about the ways that new technology can help draw insight from large information sets”, said John Chisholm, chief investment officer of Acadian.

“We are excited about the potential of Bing Predicts to improve investment results, and eager to collaborate with Acadian as a long term leader in quantitative investing,” said George Zinn, Corporate Vice President and Treasurer for Microsoft.

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