Microsoft’s MSN portal is very much alive. Even though Microsoft didn’t care about it in the past few years, it is still one of the 50 most popular websites in the world. Microsoft recently announced a content distribution deal with APUS, one of the world’s leading Android app developers and mobile internet companies.
As a result of this deal, APUS will include news and entertainment content from MSN portal to millions of APUS users around the world. It is important to note that APUS Browser users in Indonesia, Japan, Brazil, Vietnam, Philippines, United States and South Korea already have access to the MSN content and it has already led to a 20 percent increase in the traffic.
“I believe that the next wave of mobile technology will be driven by personalised content, underpinned by emerging technologies like AI and Machine Learning. That’s why our strategy at APUS is to collaborate with a broad range of companies, both local and global. Our partnership with MSN is a great example of this approach,” said Tao Li, Founder of APUS Group.
Mr Li added: “The collaboration with MSN is about more than simply adding more content to the APUS experience. After three years where our focus has been on growing the global audience for APUS products, we are now focusing on how to give every individual a uniquely personalized mobile experience. To have MSN supporting us in this task is a huge boost.”
Mr. Rob Bennett, General Manager of Global Content Operations at Microsoft, added, “MSN is pleased to integrate with APUS to deliver engaging content experiences for smartphone users across different parts of the world. The combination of our portfolio of content from top global news brands and the mobile platform from APUS will enrich people’s lives and empower communities.”