Apple earnings befuddle iPhone naysayers

May 2, 2018

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Analysts have been predicting the death and end of Apple’s iPhone line ever since Apple debuted the iPhone line. With the iPhone X, the crescendo of critique got especially high, with some analysts foreseeing the death of Apple’s iPhone X.

The analysis appears to have been far off the mark. Apple’s iPhones sold 52.2 million units last quarter, an increase of 3 percent from the same time last year with a higher ASP of $728, presumably bolstered by the iPhone X.

“Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter,”  said Apple’s Tim Cook in prepared remarks on Monday.

iPhone sales weren’t the only thing that were up this quarter, the iPad experienced a slight growth, selling 9.1 million units as opposed to 8.9 million sales this time last year. The firm’s services also grew, with Apple Music, iCloud, Apple Pay among others all cumulatively soaring by more than 30 percent, bringing in 9.2 billion dollars in revenue.

Not all of Apple’s businesses were so lucky, the Mac went down by 3%, with just 4 million units sold.

Apple expects to be bringing in between 51.5 and 53.5 billion dollars for the next quarter, a sum that would be record-breaking should it be achieved for Q3.

As for the analysts who predicted that the iPhone on the brink of death? Apple seems to have dodged another poorly predicted bullet.

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