Apple may have been riding the iPhone wave over the past years, but as smartphones become more ubiquitous, the firm appears to be taking a more cautious tack.
Nikkei Asian Review, citing several sources, have noted that Apple’s orders indicate a reduced sales production by up to 20 per cent.
“Apple is quite conservative in terms of placing new orders for upcoming iPhones this year,” according to a quoted source. “For the three new models specifically, the total planned capacity could be up to 20% fewer than last year’s orders.”
Apple is reportedly releasing three new iPhones this year, including two OLED models and a cheaper LCD model. All would come equipped with Face ID like last year’s iPhone X.
Apple may well be preparing for smartphone fatigue with its conservative estimate, or this report might be flat out wrong like those which pegged the firm’s iPhone X as a failure last year.
By this time next year, we’ll know which interpretation was accurate.
Via: Nikkei Asian Review