Apple caught misleading consumers about iPhone “real internet”

Its official – the iPhone, 3G or not, does not bring you the “Real Internet in your Pocket”. After two complaints to the Advertising Standards Authority, the ASA has ruled that the real internet includes Java and Flash, two technologies which the control-obsessed Californian company has banned from their phone.

The ASA said the advert “gave a misleading impression of the internet capabilities of the iPhone”.

It must therefore not be aired again in its current form, it said.

“Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory,” said Olivia Campbell, a spokesperson for the ASA.

“They made a very general claim that you can see the internet in its entirety, and actually that’s not quite true – so we’ve upheld.”

As usual, Apple has kept mum on the outcome, but their original defense, that its claim referred to “the availability of webpages, rather than their specific appearance“, would have made every HTML-capable browser a “full browser of the real internet”, something they have also kept rather quiet about.

While the iPhone is not going to get Flash anytime soon, Windows Mobile owners are set to get both Flash and Silverlight within months.

Source: BBC News

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