Another new style Nokia ad- a week with the Nokia Lumia 710

We posted this morning about an Indian Nokia Lumia 800 ad which actually showed the phone being used for useful tasks rather that high energy music and flipping tiles, and above we have another Nokia ad in the same vein, this time for the Nokia Lumia 710 in UK.

The ad, created by TODD Creative Services, purports to show a first time smartphone user’s real life experience with the Nokia Lumia 710, though something about this middle-aged lady using Last.FM on the Xbox does not ring exactly true.

The ad reflects Microsoft ambition to win the 50% of users who have not upgraded to smartphones yet, but I suspect Microsoft will do better to continue attacking Android and the iPhone head-on, as the same approach is likely to win those late adopters over also.

Do our readers agree? Let us know below.

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