Another look at Xbox Live on Windows Phone 7 reveals plans for addictive gaming

Techlicious have been given a quick run-down of Xbox Live on Windows phone 7, and while it does not reveal anything new, it did highlight an underappreciated feature to me on the Xbox Live hub – the Spotlight.

The feature is one that sets the Windows phone 7 gaming experience apart the other platforms, as it ads editorial content to the experience, and will likely focus gaming purchases much more on certain high profile games like on traditional gaming consoles, and help Microsoft leverage their smaller catalogue much more effectively.

Another feature of Windows phone 7 is turn by turn game play to the exclusion of real time gaming.  Interestingly few people draw the parallels between this and the biggest gaming phenomena of the last year – turn by turn social gaming on Facebook, including games like Farmville and Mafiawars. By concentrating on this feature Microsoft is actually attempts to forge a new direction for mobile game play, rather than simply delaying a feature.

By integrating these social gaming experiences in one place rather than having a player hop from one  game to another Microsoft is actually promoting the increased consumption of these type of social games, which in the end are more addictive, more long-lived and easier to play for a few free minutes rather that a dedicated period.

Do our readers think there are deeper subtleties to Microsoft’s mobile gaming approach? Let us know below.

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