Another developer making money in WP7 Marketplace

In the beginning of 2011 we had many developers talking about developing for Windows Phone 7 as a hobby and learning experience, without any expectation of making a living there.

Now, at the start of 2012, we have another report from a developer showing developing for Windows phone 7 can be very lucrative.

Alex Perez from small developer company NeuralNet, has posted some details from their Marketplace adventure so far. The company has 38 small apps in Marketplace, mostly of the Trivia variety e.g the Simpsons Trivia app, which has “A complete The Simpsons trivia game with over 500 question on all the Simpsons series and episodes” which could not have taken more than a week to code, especially once the template from X-men Trivia or Comic Book Trivia has already been created.

NeuralNet has managed to double their ad impressions for these free apps near every month, and by the end of the year was generating between $2000 and $3000 every month.

The success caused the company to attempt a branch out to Android with their Mortal Kombat Tactics app.

The results were pretty interesting:

Windows Phone 7 Android
Impressions = 234,936 | Revenue = $174.23 Impressions = 65,599 | Revenue = $22.67

The conclusion which they draw is:

When you are building an app, make it original (in features and content if possible) and Do Not send your app half way done. This to us has been extremely critical and we have experienced this as well. When you are building an app, make it as complete as you can in order to make a GREAT first impression to all of your potential users. Don’t think you are going to send it half way done in order to do updates, trust me, make it as complete as you can, and a lot of users are going to give you feedback with brand new ideas that you can do to your app.

I however draw another conclusion from their data. To me it is clear that there exists at this early stage and opportunity to make money in Marketplace with niche apps which will not necessarily work in the more mature app markets, and that if one app does not draw in a large income (due to the size of the installed base) it may be time to make 2 or 3 or 50.

Read the full article at at WP7Designcorner.com here.

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