Microsoftâ€™s goal to be the 3rd ecosystem has received another endorsement from analysts today, with Berg Insight predicting the OS will rise to take the 3rd position in terms of revenue generated by Apps by 2015.
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In $ (billion)
Their report, The Mobile Applications Market, predicts 98 billion apps will be downloaded annually by 2015, with operating systems other than iPhone and Android accounting for 38% of downloads, placing Windows Phone in 3rd position.
Senior analyst at Berg Insight,Johan Svanberg, notes free apps will increasingly make up the bulk of these, and that inApp purchasing and ads will be the significant source of revenue, an area which Microsoft has not yet addressed for developers on the Windows Phone platform yet.
The IDC has predicted Windows Phone will overtake the iPhone in 2015 to be the second biggest platform by unit sales, and it is likely app sales will follow this eventually.
Read more at Silicon.com here.