This could be a great news for Microsoft Xbox marketing team. According to Wedbush Morgan analyst Michael Pachter, Microsoft’s Xbox One outsold Sony’s PS4 for the first time this year in the month of September. As per his estimates, Microsoft sold 325,000 new Xbox Ones at U.S. retailers last month while Sony sold 250,000 PS4s.
Despite Sony owning a deal with Activision for marketing its blockbuster sci-fi game Destiny, Xbox One has come out on the top. We will come to know about the actual numbers when NPD Group reveals its sales data for the month of September.
“From Sept. 7 through [Sept.] 13, Microsoft offered a free game with the purchase of a new Xbox One at participating retailers,” said Pachter.
That is the same week that Destiny launched, and it also closely coincided with the debut of a $400 Xbox One bundle that comes with the football sim Madden NFL 15. So during that week, savvy gamers could get a new Xbox One and two highly anticipated games for $400. Meanwhile, to get the PS4 bundled with Destiny, the same customer would need to spend $450.
“I kind of think that free Destiny [on Xbox One] was better than [paying] for Destiny on PS4,” Pacther told GamesBeat. He also noted the appeal of the Madden bundle. “That’s pretty compelling.”