Albert Shum, Windows Phone Design Studio General Manager, talks about rebranding Microsoft (video)

While many people complain about Metro and Live Tiles, Microsoft’s bold move to minimalism and to being digitally authentic has been extremely influential over the last few years.

In a recent presentation for the Norwegian Design , Albert Shum, Windows Phone Design Studio General Manager, and Todd Simmons, Executive Creative Director at Wolff Olins, spoke about the work and challenges involved in Re-Imagining Microsoft: Inside and Out.

The 44 min talk gives a fascinating view into the transformation process going on in Microsoft which is usually only described years after its completed.

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