Al Michaels Calls Microsoft Surface As Apple iPad On NFL Opening Night

Al Michaels just called Microsoft Surface an iPad during NFL’s opening night. Microsoft has signed a $400 million deal with NFL for various marketing activities. In fact, Microsoft is the “The Official Sideline Technology Sponsor of the NFL,” and the Surface is “the official tablet” of NFL. This is not the first time an announcer calling Surface as an iPad like thing, it happened last season too. Microsoft has coached few announcers last season on being better able to identify the devices. “That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games”, said Microsoft spokesperson last year. I think they should start coaching announcers this year too.

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