Adobe launches cross-platform web and mobile platform

adobe-logo Adobe Systems Incorporated has announced the availability of Adobe® Flash® Platform Services for Distribution, a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, desktops and mobile devices.

Adobe Flash Platform Services are online, hosted services that allow developers to add innovative capabilities to Web applications with a predictable, cost efficient deployment model. Developers, advertisers and publishers are now using Adobe Flash Platform Services to make Web applications sharable, social, and collaborative.

Adobe is partnering with Gigya Inc., a leading social media authentication and distribution platform, to provide advertisers, publishers and game makers with a comprehensive distribution solution. The solution includes a unified management tool to effectively promote, measure and monetize Web applications and games.

The platform features easy sharing, between users and also operating systems, including mobile OS’s.  Users wishing to install a sharable application on a mobile device will receive a SMS message on that device with a link to the application. Users then click the link and the Distribution service detects the device and delivers the version of the application that is developed and optimized for that specific device.

An example of the service in action is the  Wall Street Journal Radio widget. The WSJ Radio Network provides audio business news reports and programs to more than 370 radio stations across the country and reaches more than 22 million listeners per week  and provide its network affiliates with new business news Web tools for use on their own sites as well as for individual use. The new widget, expected to be available in the near future, will offer content from WSJ Radio and WSJ.com, including podcasts, live audio business news updates from The Wall Street Journal Report and The Dow Jones Money Report, as well as updated headlines and video, and will be available for users to view and share via social networking sites and blogs.

Adobe will charge $1 per install of an application

Read more at Adobe here.

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