AdDuplex: The Lumia 630 and 535 are on the ascent

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AdDuplex has released their monthly numbers generated by their Windows Phone ad network on the 23rd January, and as usual it makes for interesting reading.

The most significant news is the rise of the Lumia 630 as a replacement for the Nokia Lumia 520. Together the 630 and 635 now make up more than 12% of the Windows Phone installed base, and in some countries, notably Germany and Russia soon, it has overtaken the Nokia Lumia 520.

The Nokia Lumia 530 is also doing well, having grabbed 4.2% of the installed base already, and AdDuplex notes that in India the 535 has already taken the second spot with 9.1% of devices in use.

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The roll-out of Windows Phone 8.1 continues to go well, with 62.6% of handsets now running the OS. 13.2% of Windows Phone users still run WP7.

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Nokia/Microsoft Mobile continues to dominate the Windows Phone market, with 95.6% of the market, while Other (meaning all the various new OEMs) only taking 0.29% of the installed base, likely less than 200,000 handsets in total.

The report is based on data collected from 4,995 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of January 23rd, 2015.  AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other.  As of January 2015, more than 9,500 apps actively use AdDuplex to gain more visibility.

See the full report here.

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