Acer Plans To Launch Cheaper Windows Tablets In 2013

According to WSJ, Acer is planning to launch low cost Windows tablets next year. Acer now has Intel based Windows 8 tablets priced greater than $600 and Acer is looking to further reduce the price as they think as its current ones are “too pricey.”

These low cost Windows tablets will be released in early next year and will also so be focused on Chinese market.

Acer’s pursuit of lower-priced tablets will cut into its margins, but will help it secure a stronger foothold in the rapidly growing China market, said Daiwa Securities analyst Christine Wang.

“Chinese white-box tablet makers are expected to sell some 60 million tablets next year, so it is a really big market,” she said. “None of the major PC brands sells a tablet right now priced to compete with them right now.”

Source: WSJ

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