7Digital, the online music retailer, has announced that it will be bringing its music store to Windows Phone 7.
The application will be available to Windows Phone users in 35 territories including UK, US, Canada, Australia, New Zealand, Singapore, Malaysia, Germany, France, Spain, Italy, Portugal, Ireland, Belgium, Netherlands, Austria, Switzerland, Finland, Sweden and Norway.
Uniquely the service will download in a compressed, lower quality format when using a cellular network, for instant listening which can be upgraded to a full MP3 320kbps quality file when a WiFi connection is available.
Users can also access and synchronise tracks they have stored locally on their device, as well as from their 7digital cloud locker into the 7digital app player.
"7digital is ‘platform agnostic’ and by working closely with Microsoft on its Windows devices we are closer to our goal of being able to give our customers access to their entire music collection on all of their devices, any time they want to access it" said Ben Drury, 7digital CEO.