Strategic Analytics have published the results of a survey they conducted of 158 current and prospective smartphone users, in equal number from current Android, iPhone, and Blackberry devices, and consumers who intend purchasing a smartphone within 60 days.
Their results indicate that Windows Phone 7 has some in with buyers already, but that Microsoft has some work to do.
- 85% of respondents said they would consider or strongly consider an iOS device
- 84% would consider or strongly consider an Android device
- 51% would consider a Windows Phone 7 device
For a brand new OS this is actually already a pretty good achievement, and one can expect the numbers to only go up from there.
Strategic Analytics examined the 49% who would not consider Windows phone 7, and found 7% were Apple fanboys, 26.5%Â were unfamiliar with the OS, and 12.5% complained of issues related more to Windows Mobile rather than Windows Phone, saying the OS, was difficult to use (5.6%), was unreliable (5.7%) and out-dated (1.3%).Â Only 2% complained that there were too few apps, indicating that this is not in fact a huge issue.
If the 158 respondents are reflective of the general market it indicated MicrosoftÂ need to continue its marketing drive even more aggressively, to raise awareness, and should also continue to distance itself from its Windows Mobile heritage, possibly with marketing specifically to address the perception e.g. The all new Windows Phone, smoother, faster, and with Xbox Live.
Read the full result at Strategic Analytics here.